1
2	Introduction to ENRS Strategic Planning Presentation
3	ENRS Strategic Planning Meeting Attendees Suzanne C. Smeltzer, EdD, RN, FAAN Associate Professor and Coordinator for Nursing Research, Villanova University College of Nursing Dorothy A. Jones, EhD, RN, FAAN Professor, Nurse Scientist Boston College, School of Nursing Barbara Resnick, PhD, CRNP, FAAN Associate Professor University of Maryland, School of Nursing Sara T. Fry, PhD, RN Professor of Nursing Ethics Boston College, School of Nursing
4	Document Contents ENRS Retreat Objectives ENRS Planning Process A Look at the Environment ENRS Vision, Strategies
5	Retreat Objectives—6 November 2002 Identify ENRS market drivers Define ENRS vision Identify ENRS’s strategic direction and critical success factors Review and confirm ENRS key initiatives and workplan
6	ENRS’s Planning “Architecture”
7	ENRS’s Environment—The Major Factors Funding for education and nursing research NIH, schools, other sources Dependence on the annual conference Shift in nursing practice Where research fits is changing Magnet status Patient safety/IOM and healthcare restructuring Increased awareness of nursing (i.e., AHA, AMA) Increased concern re: staffing shortage Need for strong financial base Need for clarification of goals for ENRS Competition for nurse researchers’ time and attention
8	ENRS’s Environment—continued Communication Results of research and implications for nursing practice Use of technology Role of other organizations Complementarity Potential for relationships ENRS interface with national organizations (CANS, NNRR specialty nursing organizations) Decreased investment income Impact on ENRS, schools, conference Financial markets Decreased investment income Impact on ENRS, schools, conference attendance
9	ENRS’s Environment—continued Relationships among ENRS, schools of nursing, clinical agencies Conferences Lack of strong link with practice Potential to strengthen relationships with other constituents (deans and directors of schools, clinical agencies, clinical nurse researchers, Magnet hospitals, nursing organizations) Expectation of demonstrated contribution of nursing to changes in healthcare Role of nursing research in the larger environment of: “my” research; nursing research; nursing practice; US healthcare; healthcare globally Change in nursing research focus Relationship among members and with ENRS over time View of ENRS as venue for early-career rather than longitudinal or career-long participation
10	ENRS’s Vision—Elements Stability Growth Longitudinal—venue for researchers throughout their careers Increased evidence-based nursing practice to improve patient outcomes Vehicle for presenting research to support career advancement
11	ENRS’s Vision—Draft statement Making nursing research essential to the lives of a variety of people Patients: participate in and benefit from nursing research; more discriminating healthcare consumers Deans: encourage faculty and student participation in nursing research, recruitment, curriculum, career advancement Clinicians: develop, evaluate, and participate in and use nursing research Policy makers: value and use contributions of nursing research in policy development, evaluation and funding CNOs: recruit, fund, and value nursing researchers; create and sustain an environment to develop, support and use nursing research
12	ENRS’s Vision—Draft statement Making nursing research essential to the lives of a variety of people Researchers: relevant and valued organization to communicate, showcase, critique their work Educators: integrate findings, methods into curriculum Students: mentoring; networking; career advancement Friends: donations; affection; halo
13	ENRS Strategies Growth Stability Partnership Communication Development
14	ENRS Strategies—Growth Increase the role, participation of Deans and Directors, CNOs and clinical researchers in the annual conference 2. Increase the contributions from “Friends of ENRS” 50% of members are friends By 2005 have 10 “best friends” who contribute $1000 or more 3. Increase revenue from annual conference Conference sponsorships Advertisements in the conference program, newsletter 4. Increase revenue from marketing Increase membership Retain more “one-time” members Evaluate multi-year memberships Evaluate pooled membership fees for preferred organizations Evaluate expanding membership categories (i.e., institution)
15	ENRS Strategies—Growth 5. Increase annual conference attendance Expand awareness of the conference Achieve 750 attendees by 2004 Utilize outside conference planning resource Revise/improve pre-conference sessions
16	ENRS Strategies—Partnership Explore potential for relationships with other organizations for: Reciprocity—conference presentations Periodic joint conferences Cost sharing of conference planning Corporate sponsor sharing “Best practices” sharing Conference attendance (i.e., AACN, AANP, CANS), Sigma Theta Tau Share executive director with other organizations
17	ENRS Strategies—Communication Get the word out on our new vision Include in President’s letter Post the strategic plan on our website Expand the use of the web Use user-friendly list serve Upgrade/enhance our website Implement links for corporate sponsors, institutional members Utilize RIGs to target dissemination of research results
18	ENRS Strategies—Development Career Programmatic RIGs Mentorship Provide mentoring re preparation of abstracts Effective critique for unaccepted abstracts Pre-conference session Magnet hospitals All eastern Magnets attend 2004 conference Research/clinician partnership
19	ENRS Strategies—UPDATE Implement Financial Support and Development activities Friends of ENRS Other development strategies Initiate meeting of Deans and Directors at 2003 conference Identify less burdensome conference planning process Coordinate planning of preconference sessions Initiate efforts to increase participation of CNOs and clinical nurse researchers in ENRS and its conference Initiate discussion of roles and activities of ENRS
20